In the latest episode of the NDA Meets podcast, we sit down with Brian Morrissey, Founder, The Rebooting, and previously President and Editor in Chief of Digiday.
The Rebooting is dedicated to exploring ‘The mechanics of building sustainable media businesses’ and there is no one better placed to discuss the future of the publishing industry.
In a wide-ranging interview, we discuss subjects including commerce, first-party data and why the definition of Made for Advertising (MFA) could be troubling for publishers if examined too closely.
We also dig into the meaning of several typically forthright statements from Morrissey:
“Publishers need to get rid of adversarial business models”
“Display advertising is a lost cause, strewn with atrocities’
and
“Digital publishing has been hunting for a saviour for so long”.
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