Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Bazaarvoice, Adform Gopuff and more

This week’s New Business Bulletin has good news and business wins from Bazaarvoice, Adform Gopuff and more.

Research from Bazaarvoice reveals that UK consumers care more about the product opinions of average social media users than celebrity influencer endorsement.

The data – from a survey of 2,000+ UK respondents – reveals that the majority (61%) of consumers have purchased a product based on the recommendation of an everyday social media user (often with less than 1,000 followers and sharing posts with friends and family), while only one in five (19%) said the same about celebrity influencers.

Over a quarter (29%) of people said everyday social users are who they are most influenced by when purchasing a product. In fact, when asked who they would like to see brands partner with to create content for their products, the majority (62%) responded to everyday social media users.

Gopuff, an Instant Commerce platform bringing thousands of everyday products to customers in minutes, today announced the launch of its Ads platform in the UK, bringing new brands the unique opportunity to target high-intent customers where and when they’re shopping. 

Customers shop on Gopuff for their immediate needs – an ideal moment for brands to advertise. Gopuff collapses the marketing funnel from discovery to consumption by capturing these high-intent customers and then delivering advertised products in minutes. As a result, Gopuff Ads delivers exceptional revenue and ROI for partners, while helping customers find relevant, interesting products.

TIGA has revealed that employment in the UK’s games development sector has surged by 11.4 per cent, while studio numbers have increased by almost 18 per cent, according to new figures released today by TIGA, the trade association representing the UK video games industry.

During the period from December 2021 and April 2023, wider games industry employment, tax revenues and investment also grew markedly.

The findings come from TIGA’s definitive report on the state of the UK video games industry Making Games in the UK 2023 (TIGA, 2023),which is based on an extensive survey of UK games businesses, with analysis by Games Investor Consulting.

 Adform, the global programmatic platform, announced it will be collaborating with Lenovo to empower the global technology company with greater control over its data, enhance marketing campaign decision-making, and ultimately drive better results for its business while focusing on data security and privacy.

The collaboration will see Adform’s Ad Server become Lenovo’s technology platform for global digital advertising campaigns. By harnessing the Adform Ad Server platform, backed by Adform FLOW, Lenovo will have access to new tools to uncover better data insights, improved management, data centralization of its marketing activities, and future-proofing its business.