Interviews, insight & analysis on digital media & marketing

The headlines that matter: what you should read today

NDA’s daily round-up of the best news stories in the trade titles

Esports news

Digiday

As the almost-billion-dollar esports betting industry expands, companies are seeing green beyond early-stage challenges

The COVID-19 pandemic has jump-started a period of growth for the esports betting industry, and companies in the space are working to address the unique challenges that come with this relatively new way to gamble.

Influencer news

AdWeek

To Better Measure ROI on Influencer Marketing, CreatorIQ Acquires Tribe Dynamics

As marketers feel increasing pressure to show the ROI of every dollar spent, measuring the success of influencer marketing has become its own segment in the sphere.

CTV news

AdExchanger

Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Ad Network

Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the dashboard of all Shopify merchants. 

Marketing

Campaign

Reddit launches first UK brand campaign, hires Tinder marketing director

Reddit has appointed former Tinder marketing director Laurelle Potter as UK general manager and launches first UK campaign

OOH news

Mediatel

Kantar and Route join forces on media measurement

Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform, now combining outdoor with print, TV, radio and online media consumption.

Campaign

New Northern Line stations add 120 outdoor sites to TfL network

Brands appearing at the new sites include Sky, Channel 4 and PayPal.

Experiential news

Campaign

Momentum Worldwide launches hybrid experience platform

Momentum Worldwide launches hybrid experience platform. WhiteBox blends real life and virtual events for brands.

News roundup

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Related articles

Publishing

Digital publishers to sign up to Kantar TGI

Marketing data and analytics company Kantar has secured a series of new digital media subscribers to its TGI consumer data in Great Britain, including LADbible, JOE Media and sport specialist LiveScore…