Interviews, insight & analysis on digital media & marketing

Ad World: today’s news from around the web

Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web… 

SOCIAL MEDIA

BBC – Imran Rahman-Jones & Kali Hayes, 26th August 2026 (also in FT and The Guardian)

Meta to pay up to $18bn to settle claims its platforms harm children

Social media giant Meta has agreed to a $18bn (£13.3bn) settlement with US states and territories to resolve claims that Facebook and Instagram harmed children.

AdExchanger – Sarah Sluis, 26th August 2026

The Great Meta Migration

Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats.

CTV

AdExchanger – Alyssa Boyle, 26th August 2026

NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook

At this point in the streaming industry’s evolution, everything old is new again. Take NBCUniversal, for example, which is trying to bring back bundled distribution deals and appointment viewing.

AI 

Storybroad 18 – Indrani Bose, 27th August 2026 

WPP, Omnicom get first-mover edge on ChatGPT Ads, but self-serve model puts agency role under scrutiny

If ChatGPT Ads Manager makes inventory directly accessible to advertisers, the traditional agency economics around media buying could also come under pressure.

Performance Marketing World – Bethany Lee, 26th August 2026 

‘ChatGPT’s relationship with Reddit has changed’: Have Reddit’s AI citations really dropped off?

Reddit’s visibility in AI search results took a dip this month, but was it a fluke or a sign of a bigger change to the generative engine optimisation (GEO) landscape?

CREATOR ECONOMY 

Digiday – Kimeko McCoy, 27th August 2026

The case for and against the ‘programmatic-ification’ of the creator economy

The creator economy is officially trying to build its own ad stack.

HOLDCOS

Campaign – Shauna Lewis and Gideon Spanier, 26th August 2026

Dentsu warns of ‘intensifying competition’ in major pitches

Dentsu has been involved in several of the biggest global account battles of 2026. 

MOBILE
EMARKETER – Christopher Wood, 26th August 2026 

Marketers prioritizing transparency lead the shift to independent mobile partners

Advertisers and agencies are shifting budgets to independent mobile partners, choosing transparency over the reach of “walled garden” tech giants.

PUBLISHERS 

Press Gazette – Charlotte Tobitt, 26th August 

Who’s suing AI and who’s signing latest: Editorial Perfil sues OpenAI, News Corp vs Brave

Plus: New York Times and Chicago Tribune sue Perplexity and Google signs non-licensing AI deals.

News roundup

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