Interviews, insight & analysis on digital media & marketing

Ad World: today’s news from around the web

Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web… 

AI

The Media Leader – Jack Benjamin, 27th August 2026

The Trade Desk launches updated planning platform Kokai Zuma

The Trade Desk has introduced an “evolution” to its ad planning, buying and measurement platform Kokai, dubbed Kokai Zuma. The platform, launched globally, includes a redesigned interface, an upgraded forecasting engine, and agentic AI features aimed at “remov[ing] friction”.

Publishers Weekly – Jim Milliot, 27th August 2026

Google Launches AI Tool to Add Interactivity to E-books

In something of a first, Google has launched a new AI application for books that publishers seem to actually like, thanks to its apparent respect for copyright protections.

ANTITRUST

Reuters – Reuters reporters, 28th August 2026

Google changes spam policy in EU to avert antitrust fine

The U.S. tech giant found itself in EU regulators’ crosshairs after publishers complained about its site reputation abuse policy.

COMMERCE MEDIA

AdExchanger – James Hercher, 27th August 2026

The Largest Shopping Mall Operator Has Its Own Retail Media Network

Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network.

CONNECTED TV

StreamTV Insider – Bevin Fletcher, 27th August 2026

KERV’s new CPTO talks content-commerce connection for interactive CTV ads

KERV.ai continues to mark progress for its AI-powered interactive and contextual connected TV advertising tech.

SOCIAL MEDIA
BBC – Imran Rahman-Jones, 27th August 2026

Reform of all social media should come with Meta changes, UN says

All of social media should be designed to be safe for children, the UN human rights chief has said after Meta settled a massive court case in the US.

News roundup

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