Interviews, insight & analysis on digital media & marketing

What you need to read today: crypto ad standards breach, esports targets female players and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.


ASA

Financial Times

UK regulator says Floki Inu breached advertising standards

“Adverts for the crypto token Floki Inu, which were splashed across London’s public transport network last autumn, breached UK advertising standards, an investigation by the ads…”

Ukraine/Russia

The Drum

Media agencies struggling to keep brands advertising around bleak Ukraine news cycle

“When Applebee’s dancing cowboy ad interrupted CNN’s Ukraine war report last week, it quickly became the subject of social media mockery, leading it to pull ads and CNN to…”

AdExchanger

Russia’s Invasion Of Ukraine Highlights Big Tech’s Struggle To Moderate Content At Scale

“All of the large social platforms have content moderation policies. No belly fat ads, no ads that discriminate based on race, color or sexual orientation, no ads that include claims debunked…”

Reuters

TikTok war: How Russia’s invasion of Ukraine played to social media’s youngest audience

When Russia invaded Ukraine last week, some of social media’s youngest users experienced the conflict from the front lines on TikTok.

The Drum US

With cyberattacks underway in Ukraine, both the public & private sectors face new threats

“Less than a week after the Russian invasion of Ukraine, top security firms are seeing cyberattacks levied against both countries. With the threat of a digital war looming, some…”

AdAge

How the marketing industry is responding to the Ukraine War

Since Russia invaded Ukraine on Feb. 24, agencies and marketers have been speaking out about efforts they are taking related to the war, including supporting staff in the region and halting business with Russian entities.

Digiday

Ukraine invasion exposes balancing act of brand responsibility in advertising

Russia’s war on Ukraine is forcing advertisers to think long and hard about where is and isn’t acceptable for their ads to run. As a result, news publishers are not seeing ad revenues grow despite upticks in traffic.

Esports
Digiday
Esports orgs are creating non-male teams to attract new advertising deals

Esports organizations are starting to show that they believe creating non-all male teams will widen their reach and secure new brand partnerships.

News roundup

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