Interviews, insight & analysis on digital media & marketing

What you need to read today: Search spend up, Amazon’s CTV moves and more

New Digital Age highlights some of the best stories you should read across the media, marketing and advertising press.

Investment
The Drum, 12/10/21 
UK start-ups score record £20bn from tech investors
Technology investors have ploughed a record £20bn into British start-ups this year, putting funding on track to double in just three years…

Facebook
AdExchanger, 11/10/21
Facebook Will No Longer Link A User’s Facebook And Instagram Accounts For Ad-Related Purposes Without An Opt-In
Starting Monday, users who don’t explicitly link their Facebook and Instagram accounts in Facebook’s Accounts Center will be treated as two separate people. The privacy-centric course correction could affect measurement and estimates for audience reach for advertisers.

Inclusivity

Campaign, 11.10 Microsoft launches UK’s first digital billboard campaign featuring British Sign LanguageMicrosoft has launched what it says is the UK’s first digital billboard campaign to feature British Sign Language across a series of major railway stations including London Waterloo, Birmingham New Street, Manchester Piccadilly, Leeds and Edinburgh Waverley.

Diversity

Campaign, 11.10MediaCom signs former England Lioness Eni Aluko to global roleShe joins to help the agency expand its work in women’s sport, female empowerment and inclusion.

OOHCampaign, 11.10Spotify teases new Coldplay album with #SpotTheSpheres cryptic billboardAfter Coldplay teased a location, fans were drawn to an interactive billboard at Westfield Shepherd’s Bush, where they unlocked lyrics to the new song ‘Biutyful’.

Search

Mediatel, 12.10IPA: Share of Search represents 83% of a brand’s Share of MarketShare of Search (SoS) can make up 83% of a brand’s Share of Market (SoM), according to IPA think-tank data released today.

Christmas

Mediatel, 11.1010 weeks until Christmas: what is the most important consumer trend right now?It’s not even the middle of October and already there are advent calendars being sold in supermarkets.

CTV

AdWeek, 11.10Amazon Gets Smart About Shaking Up the Connected TV LandscapeAmazon is already one of the dominant players in the connected TV space, with the Fire TV hitting 50 million monthly active users last year and its streaming sticks among the most popular…

BRAND SAFETY

Digiday, 12.10‘A scalpel rather than an axe’: Buyers tackle brand suitability issues even after YouTube surmounts brand safety woesGiven that YouTube generated about $20 billion in ad revenue in 2020 and is on pace to surpass Netflix in revenue in 2021, it would appear media buyers are content with the results…

LOGISTICS
Business Insider 12.10

Britain’s largest port, which handles nearly 40% of all containers, is facing a massive backlog of ships as it approaches its busiest time of year: the holiday season

The busiest container port in the UK is dealing with major traffic due to a shortage of drivers.

MARKETING

11.10 Marketing Week Asos plans to increase marketing spend to capture long-term growth

After delivering a 30% increase in profits over the last financial year,  Asos has laid out the five strategic pillars it is banking on to drive further growth.

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