Three experienced UK media operators have launched Everywhere, a media company built for the multi-platform creator economy.
Founded by Andy Goldsmith, Mike Wooller and Craig Eastwood, Everywhere offers creators the option of a single commercial partner across their whole audience, and gives advertisers a simpler way to reach those creators.
Goldsmith was previously CEO of Adelicious, building the independent podcast network before its acquisition by Audioboom in 2024, where he went on to serve as UK President. Eastwood worked alongside Goldsmith at Adelicious and Audioboom, most recently leading Audioboom’s international expansion. Earlier in his career at RadioWorks, he oversaw planning and buying across radio, digital audio, and podcasts for independent agencies. Wooller has led content development across the BBC, Acast and Global, and most recently at DMG, where he was Head of Strategy and Platforms, Podcasts.
Goldsmith said: “Brands have always wanted to be where their audiences are and, increasingly, those audiences are choosing to spend their time with creators. The opportunity now is to make creator-led media much easier to buy, based around their content and the community they have built.
“That’s what we’re building at Everywhere. We will give brands access to trusted, influential voices across multiple platforms, alongside the commercial rigour, creativity, and accountability that media buyers need. This creates a genuinely powerful new proposition for advertisers.”
The launch comes as the creator economy continues to grow rapidly, with Goldman Sachs Research forecasting that it could approach $480 billion globally by 2027. Yet while creators are building audiences that move with them between formats and platforms, the commercial infrastructure around them has not kept pace.
A single creator might reach the same community through a podcast, YouTube, Instagram, TikTok, and live events, but those opportunities still sit across separate audio, video, social and influencer budgets, often handled by different teams or agencies.
Everywhere’s approach instead begins with the audience, not the channel. The company acts as the exclusive commercial partner for creators and content publishers across every channel, bringing their commercial offering together for the first time. This gives brands a unified way to work with each creator across their entire audience. For advertisers and agencies, it also means a single point of access to trusted creator audiences across every channel.
Craig Eastwood, co-founder of Everywhere, said: “We are building the commercial and operational infrastructure to work everywhere a creator’s audience lives, designed for the increasingly borderless nature of both creator audiences and advertising. That means being able to support our creators as they grow, move into new formats and build audiences beyond their home market, without having to piece together different commercial partners along the way.
“The clue is in the name. Great creators build audiences everywhere, across platforms, formats and, increasingly, borders. We want Everywhere to be able to grow with them, wherever their content and audiences take them.”
Everywhere will work with a curated collective of trusted creators and content publishers. Rather than treating every channel independently, they take a fully-360, but also bespoke approach for every partnership and campaign.
Wooller commented: “Having worked with creators for years, we saw a real gap for one trusted commercial partner that could help them make more from the audiences they’ve built, wherever those audiences are, without destroying the trust that makes those audiences valuable to advertisers in the first place. If we can get that right, we’ll enable creators to put more back into making the content their fans love.
“We want to build the most trusted creator media company in the world. One that creators trust to find the right commercial opportunities, advertisers can trust to put their brands in the right environments, and audiences trust to make the commercial side feel relevant, useful or, at the very least, entertaining.”
Everywhere launches with a curated roster of creators already secured, with names to be announced in the coming weeks.
