Former Global CEO of The Fifth and ex-Digital Strategist of News UK Olly Lewis has been appointed Head of Agency and Senior Vice President of StudioB – the social advertising agency founded by one of the UK’s biggest influencers and Europe’s largest VFX creator, Brandon B.
In this newly-created role, Lewis has been charged with scaling StudioB’s end-to-end agency offering as the business expands its services across categories and markets. He will lead StudioB’s rapidly-growing advertising business, marking a significant milestone as the company aims to build on its explosive commercial growth.
StudioB has partnered with influential and culturally iconic brands including Netflix, Snapchat, Adobe, Google, Disney, Lego and Sky to deliver branded entertainment, IP, and viral social marketing campaigns that reach a billion viewers every month.
Lewis brings to the role deep leadership experience across media, marketing and creative, having previously led digital strategy at News UK and founded The Fifth, the media company’s global social and influencer marketing agency. The Fifth was acquired by Brave Bison’s SocialChain last year. Lewis also served as co-chair of the Influencer Marketing Trade Body (IMTB).
The appointment signals StudioB’s intent to deepen long-term client partnerships, expand its global offering to legacy brands, and invest in senior talent as it continues its growth trajectory in 2026 and beyond.
Speaking about the hire, Brandon Baum, Founder and CEO of StudioB, said, “StudioB is entering a defining stage of our journey. We’ve proven the model, built incredible momentum, and partnered with bold, ambitious brands who want to win through creators and culture.
“Olly is exactly the leader we need to scale the agency both responsibly and aggressively. He brings clarity, credibility, and a deep understanding of how modern agencies need to operate to grow fast without losing their creative edge.”
Lewis added, “Brandon has built something genuinely special: a creator-led company with the ambition, talent and cultural relevance to truly shape the future of storytelling and entertainment IP. I have spent the last 7 years evangelising the market-defining influence that creators will have on the entertainment and marketing industry and so I’m thrilled to be joining Brandon at such a pivotal moment in their growth.
“Working closely with the wider team, we will establish StudioB as a world-class creative powerhouse and a global agency that delivers exceptional client results and sets a new standard for how modern agencies operate.”
Read more on the industry’s key people moves in New Digital Age’s Talent Tracker.
