Pinterest has hosted its first global advertiser summit, Pinterest Presents, and provided attendees with an exclusive look at the platform latest ad product updates. Session were held for advertisers in the US, UK, France, Germany, Canada and Australia.
Updates announced include Pinterest Premiere, a new video ad solution to help advertisers reach their audience at-scale by owning exclusive video placement, as well as Pinterest Trends and Conversion Insights, the platform’s latest measurement tools that will show actionable insights to help advertisers optimize their performances and opportunities on Pinterest. Pinterest also unveiled a new study on Gen-Z and male users, offering advertisers key insights on the two audiences that are key drivers of Pinterest’s new user growth in the UK.
Pinterest speakers such as the social media platform’s CEO, Ben Silbermann and Andréa Mallard, Chief Marketing Officer, as well a range of compelling local industry voices took part in the virtual event. In the UK specifically, journalist Elizabeth Day and Karen Blackett OBE, UK Country Manager, WPP and CEO, Group M, shared stories of positive failure and inspiration, and Steven Bartlett, Founder of Social Chain interviewed Alex Loizou, Founder of Trouva about being an entrepreneur and heading up a challenger brand.
With a focus on accessibility, Pinterest Presents was certified as a DICE-recommended event with the maximum score of 100%, and was created in collaboration with Sinéad Burke, the Founder of Tilting the Lens. During her Pinterest Presents’ keynote, Sinéad announced the creation of a special Pinterest board dedicated to accessibility available in the UK, Canada and in the US, that will provide brands and agencies with a curated collection of content and resources to advance accessibility, diversity and inclusion in their organisations and in their work.
Pinterest’s new video ad solution, Pinterest Premiere, enables advertisers to reach their audience more efficiently at scale on Pinterest by owning exclusive video placement on the home feed for a specific demographic, interest or category during a designated time frame. This tiered video package is available to advertisers in the US, UK, Germany, France and Canada.
In the US, advertisers will now have access to updated trends tools that will show actionable insights to help them optimize their performances and opportunities on Pinterest. These featured insights will not only indicate the trends that are spiking, but also the audiences behind the growth as well as providing contextualized information about past Pin performance. Advertisers will be notified when a Pin is outperforming their previous benchmark for engagement, prompting them to promote the Pin or launch a related net new campaign.