TikTok has expanded its TikTok For Good Launchpad into the UK, empowering brands and creative agencies to create campaigns for non-governmental organisations (NGOs) that foster positive change. Building on its successful rollout in APAC last year, the initiative supports TikTok’s commitment to using entertainment for meaningful societal impact.
The initiative brings together non-profits, advertisers and users to raise awareness, support and funds for a range of issues, from mental health to sustainability. In 2023, TikTok For Good produced social good campaigns in APAC covering issues such as the representation of disabled people in advertising, the gender pay gap and domestic violence. To further the reach of this initiative, TikTok now launching in the UK and DACH on November 4th.
TikTok will award $1M USD in ad credits over 12 months to each region for selected social good campaigns, helping them maximise their reach and impact. With the support of TikTok’s ad tools and global community of creators, third sector organisations and activists can craft compelling videos, connect with audiences, raise awareness and amplify visibility – driving their mission and real-world positive impact.
For 2024/25, the initiative will support the development of 4-6 world-class socially responsible creative campaigns on TikTok in the UK.
This programme is open to registered businesses in the UK operating within creative or media agencies, production companies or brand marketing teams in a Not-For-Profit business, or working with a Not-For-Profit. Applications for TikTok For Good are now open. Submit campaign ideas and concepts via the TikTok For Good Launchpad website, where they will be reviewed by a panel of industry experts.
Isobel Sita-Lumsden, Head of Marketing, Global Business Solutions, Europe at TikTok, commented: “TikTok For Good Launchpad is launching in the UK as a platform to celebrate and support groundbreaking creativity that helps shift the dial when it comes to meaningful social impact.
“We want to work with more not-for profits, activists and agencies to create the type of award-winning, innovative campaigns that we’ve already seen through the TikTok For Good program, ultimately leaving a positive and lasting impact.”
