Interviews, insight & analysis on digital media & marketing

99 Club: It’s time to make first-party data great again

Seb Bardin, Global Head of Acquisition for Cleanipedia at Unilever, called for the industry to redouble its efforts to stamp out problems of transparency and data quality to “make first-party data great again.”

Bardinwas speaking at the launch of 99Club, a collaboration between New Digital Age and Mad//Fest that aims to bring together the most brilliant minds in marketing, advertising and tech.

In the video interview from the night, Bardin hoped that by dealing with the issues he highlighted would “make the programmatic dream come true.”

The 99 Club from New Digital Age and Mad//Fest is an exclusive network of people who are changing the industry for the better, with events held quarterly. We can’t stop Brexit, Trump or the Royal Rumble at the Palace. But we can bring people together to make a positive contribution on issues like trust, innovation, diversity, talent, ethics or tech. If you know someone who should attend the next event, or hope to attend yourself, please get in touch and let us know why.