Harriet Kingaby, Co-chair at The Conscious Advertising Network, has called on brands to ensure their ad budget doesn’t end up funding white supremacy or climate denial content online.
Kingaby was speaking at the launch of 99Club, a collaboration between New Digital Age and Mad//Fest that aims to bring together the most brilliant minds in marketing, advertising and tech.
“Advertising funds the brilliant stuff on the internet, it funds the fantastic journalism that informs us and the entertainment we love but advertising money also goes to some dark places,” she said in the video interview below. “So we all need to take responsibility and really make a difference.”
At 99 Club, Three Blind Mice were live scribing to create a mural depicting all the ideas generated by the 99-second speakers and audience contributors:
The 99 Club from New Digital Age and Mad//Fest is an exclusive network of people who are changing the industry for the better, with events held quarterly. We can’t stop Brexit, Trump or the Royal Rumble at the Palace. But we can bring people together to make a positive contribution on issues like trust, innovation, diversity, talent, ethics or tech. If you know someone who should attend the next event, or hope to attend yourself, please get in touch and let us know why.