“Start by starting”, Laura Hewitt, Senior Coach at &US as she led viewers through a 99-second experiment in her talk at the 99//Club Digital Festival. She instructed viewers to “channel your inner caveman” as they illustrated their lockdown experience.
In the video below Laura goes on to answer questions on what she predicts the biggest noise cut-throughs will be for brands in the next year, and what her biggest creative surprise has been during this period.
NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.
The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.
