Interviews, insight & analysis on digital media & marketing

My Digital Hero: Amy Young, Founder & CEO, Redefine Possibility

Emily Barfuss from Tremor International chose Amy Young as her digital hero. Now Amy passes on the honour by picking hers.

Who is your digital hero?  

My digital hero is the founding duo behind the coaching company Outpace, Ravi Mehta and Victoria Young Idol. 

What have they done to win hero status in your eyes? 

Ravi and Victoria observed a gap in how the coaching industry serves individuals and teamed up to form a company that I believe will change the way people access coaching. Outpace combines curated leadership content with professional coaching in 1:1 guided sprints.

This approach democratises access to coaching and will help countless leaders level up within their organisations. For far too long, coaching has been accessible only to executives and Outpace is actively working to change that narrative.

How has their heroism helped drive digital?  

Outpace will change the way people interact with coaches, giving them digital access to leadership development in a personalised manner. They are helping more people succeed, at scale, by reinventing how coaching is discovered and delivered. 

What are the biggest challenges in digital we need another hero to solve? 

I’m not sure this qualifies as the biggest challenge in digital, but as a huge consumer of personal development content, I’d love a recommendation engine that would source the most recommended content across books, articles,

YouTube and podcasts tied to specific topics like building culture at scaling companies, goal setting for middle managers and the intersection between neuroscience and productivity. 

What is your most heroic personal achievement so far in digital? 

I had the privilege of working with an awesome team at CBS Television to help build and monetise set-top box video-on-demand product. Consumer demand for that content and the business models we set in place helped grow the digital streaming businesses we have in play today.

I loved having a front row seat to how it all unfolded but am even more proud that many of my team members and colleagues are still changing the media business today. 

My Digital Hero

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