Jen Brown is Director of Marketing at Sprinklr. In a career spanning two decades, she worked at companies including Tealium, WebTrends and Trend Micro.
Who is your digital hero?
What has she done to win hero status in your eyes?
Supriya is a champion of performance-based digital marketing and advertising; in every interaction she demonstrated why and how it is imperative for any brand to excel in online customer and prospective customer experiences.
Supriya has long understood how digital transformation can positively influence every part of the organisation, driving down costs and improving efficiencies. Supriya’s industry knowledge coupled with commercial acumen is refreshing because she understands the journey that client-side marketers embark on when justifying omni-channel approaches and ecommerce prioritisation.
How has her heroism helped drive digital?
Supriya continues to drive a performance-led approach in her role at ForwardPMX, working closely with brands to maximise their investments, delivering real value to their business and customers. Supriya is also using her position to promote industry thought leadership and even more importantly increase diversity awareness, which I respect and admire.
Supriya is an amazing ambassador for women in the industry and someone that I am proud to know.
What are the biggest challenges in digital we need another hero to solve?
We need more digital heroes to help organisations break down departmental barriers to drive exceptional customer experience. Amazing digital marketing and advertising starts with customer care – that’s where the real business value lies – understanding customer’s wants and needs and applying that to all digital (and non-digital) interactions.
We need people in the industry to be audience-driven, not marketing channel-driven – we are all sick and tired of cheesy phrases like “customer centric” and “360 degree view of the customer”, but, this year, now more than ever we need to truly understand what makes our customers happier – listen to them, learn from them and than take action accordingly to improve digital experiences.
What is your most heroic personal achievement so far in digital?
This has to be the transition this year to 100% digital engagement in a B2B role that historically relied, in part, on in-person human interaction. Learning how to engage in a meaningful way remotely and virtually has been an incredibly insightful journey, culminating recently into amazing virtual experiences that are driving business just as well as in-person events used to.
This year I have needed to combine all my experiences to ensure that the initiatives I manage engage people in a meaningful, discerning way: I have leveraged my B2C e-commerce experience, in-person event project management skills, industry knowledge and content marketing background to cut through the noise.
The consistent theme through all the activity this year is people – their experiences and insights to convey a business point of view and competitive advantage.
