Amazon Ads has unveiled Twitch Creator Sponsorships, a new set of sponsorship solutions aimed at making it easier for brands to collaborate with streamers. The offering includes channel skins, streamer readouts, sponsored subscriptions, and follower promotions. To accompany this, Amazon has also launched the Twitch Creator Matchmaking tool, which matches brands with streamers based on their category audience, location, budget, and previous campaign results. Twitch Creator Sponsorships are available now across Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, Saudi Arabia, Spain, Sweden, Turkey, United Kingdom, United States, and the United Arab Emirates.
Podcast company Acast has announced the launch of Smart Recommendations – an AI search engine that enables advertisers to find podcast audiences by describing who they want to reach. Smart Recommendations is the first release from Acast Intelligence, a new core capability dedicated to using AI to enhance the platform’s product suite for both creators and advertisers. Smart Recommendations is available to advertisers launching campaigns via Acast’s ad platform, and used by Acast’s internal sales teams around the world.
Nearly half (46%) of Instagram and Pinterest users, and 45% of TikTok, Snapchat, LinkedIn and YouTube users claim they would feel ‘indifferent’ if they discovered content they liked was made using AI tools, according to GWI’s Social Media Report for 2025. Nearly a quarter (24%) of TikTok scrollers say they’d like the content more if it was AI-generated — but half (50%) of BeReal users, 41% of Reddit users, and 36% of X users aren’t as ready for AI generated content, claiming they’d like it less. GWI data shows that over half (54%) of consumers say TikTok is the most influential platform for shaping cultural trends. Close behind, 53.5% say Instagram plays a key role, and half (50%) claim YouTube’s long-form videos and creator communities drive a lasting influence.
Xiaomi’s International Internet Business Department has formed a partnership with mobile advertising platform Liftoff. Liftoff’s Vungle Exchange ad network now connects advertisers to targeted advertising solutions on Xiaomi’s expanded ecosystem, including HyperOS (its Android-based operating system), smart devices, and internet services. Advertisers on the Vungle Exchange will have access to ad placements in Xiaomi’s overseas app store and other system apps.
Two of the UK’s leading blood cancer charities, Leukaemia Care and Leukaemia UK, have joined forces once again to launch their annual Spot Leukaemia campaign. JCDecaux Community Channel, an initiative from out-of-home media owner JCDecaux UK, has partnered with the charities to run the campaign on more than 150 digital billboards across the country. Running until the end of June, the campaign is designed to educate the public about the early signs and symptoms of leukaemia.
