Luxury department store Selfridges has announced a partnership with commerce media company Criteo to help brands better connect with its customer base and enhance the product discovery experience. Under the two-year partnership, Criteo is enabling sponsored products across Selfridges’ online properties for the very first time. Criteo is also powering the onsite display for Selfridges, giving shoppers a personalised experience and creating opportunities for Selfridges’ brand partners to access retail networks.
ISBA has announced the launch of the Origin key testing phase with Origin’s Beta Trials comprising 35 advertisers who will test real campaign data across YouTube, Meta and linear TV. The first tranche of 10 advertisers (Confused.com, HSBC, L’Oréal, NatWest, PepsiCo, P&G, Red Bull, Tesco, Unilever, and Virgin Media O2) have started the onboarding process with the remainder being integrated into the platform over the next few months. Over 50 users from across the 10 advertisers and their agencies will use the Origin platform to measure deduplicated cross-media reach and frequency levels across their ad campaigns. Following the Beta Trials, Origin will transition into a short Pilot Trials stage with more advertisers and media owners being integrated onto the platform. Following the Pilot phase the Origin platform will be available to the whole market, with the launch of the Origin v1 product in early 2025.
Consumers electronics manufacturer Xiaomi has expanded its partnership with Taboola. Under the partnership, Xiaomi will utilise Taboola News to power recommendations across their devices in several markets globally. As part of a long-term partnership with Taboola, Xiaomi will integrate these recommendations on multiple touchpoints within their mobile devices.
SuperAwesome, a youth tech and insights providers, has announced the launch of an under-18-focused audience data and recommendation platform. Awesome Intelligence will give brands and agencies insights on the creator-led and immersive gaming environments where young people socialise, shop, and play. The launch of Awesome Intelligence aims to solve the difficulty of accessing safe, compliant, actionable data on kids and teens, equipping brands to identify audiences and plan campaigns across all platforms.
Sports tech company Sportradar has announced the addition of paid search to its ad:s marketing service. By integrating premium content, including live data, live odds and real-time jackpots, into operators’ websites to create dynamic landing pages, Sportradar’s ad:s paid search is said to now provide operators with greater search coverage, increased ad relevance and more accurate targeting.
Contentstack, a composable digital experience platform, has announced new native visual building capabilities to its platform. Teams can now visualise composability across vendors, personalisation and audience impersonation, generative AI authoring, and future iterations of their digital properties.
B2B martech company Expandi Group has announced the launch of B2B Stars, a platform dedicated to B2B search, ratings, and digital engagement. With the aim of levelling the playing field for small and medium-sized businesses (SMBs), B2B Stars serves as a resource for information on suppliers and prospects, allegedly representing 99% of all companies with 10 employees and above in Europe and the US. The platform aggregates data from sources, including Companies House, to deliver information such as employees’ range, revenue, and key fields of activity for each company.
HBX Group, a B2B travel technology company, has launched Marketing Suite, a combination of marketing services designed to “inspire, convert, and drive growth” in the travel space. HBX Group Marketing Suite is composed of two key solutions: Travel Media Solutions and a Digital Marketing Agency. HBX Group’s Travel Media Solutions offers a suite of advertising products in a network of hard-to-reach digital spaces. These advertising solutions include digital banners on B2B and B2C websites, social media marketing, bespoke newsletters, email sponsorships, and landing pages. • On the other hand, the Digital Marketing Agency is focused on strategies developed by travel marketers to accelerate business growth within the B2C audience. Services include B2C digital campaign management, marketing advisory, insights, creative services, brand management, and more.
