Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Puma, Subway, Ikea, Channel 4 and more

Puma has given its “Voices of a RE:GENERATION” and two journalists unfiltered access to some of its supplier factories in Bangladesh, Vietnam, and Turkey. The video series created by the ‘Voices’ Luke Jaque-Rodney, Jade Roche and Andrew Burgess captures some of the social and environmental aspects of the garment industry, shedding light on themes such as working conditions, fair wages, textile waste and resource efficiency. Through the visits, the ‘Voices’ witnessed the production processes and engaged directly with factory owners and garment workers to gain insights and address industry perceptions. The films by Luke Jaque-Rodney (@lukejaquerodney) and Jade Roche (@ramennnnn) will be released on their social platforms and are available on Puma’s website and YouTube channels. Andrew’s content is available on his Instagram (@wandythemaker). Aishwarya Sharma, Puma’s fourth Voice of a RE:GENERATION, will work on her project in 2024.

Subway is rolling out the next phase of its digital experience across the UK, Finland and Germany. Interactive self-serve kiosks have been introduced in many restaurants across the three markets. The kiosks – powered by Vita Mojo’s digital order management technology – are connected to kitchen display systems and order-ready screens. In addition, Subway is rolling out a new app with mobile ordering, and is relaunching its loyalty program, Subway Rewards.

Ikea UK and Woodgreen have joined forces to create a ‘Cat-alogue’ and ‘Dog-alogue’ of pets from the charity. The lookbooks highlight the importance of supporting pet charities and the pets who are looking for new homes, whilst showcasing IKEA’s new pet furniture range, UTSÅDD. The Cat-alogue and Dog-alogue feature imagery of cats and dogs in various Ikea pet furniture settings. From cat beds and scratching posts to dog beds and cat houses.

Channel 4 Sales is teaming up with the official partners of the International Paralympic Committee (IPC) and ParalympicsGB, Allianz and Toyota. This dual partnership deal sees the brands sponsor the Paris 2024 Paralympic Games across Channel 4, More 4, Channel 4 Streaming and social channels. Toyota’s full service agency T&Pm and Allianz’s media agency Mindshare UK negotiated the partnerships and are responsible for managing the deal activation. Alongside Channel 4’s broadcast coverage, Toyota and Allianz are also part of Channel 4’s marketing campaign to drive association with the Games before the Paralympic flame is even lit in Paris.

Visualsoft has announced that, in addition to its own platform, it’s becoming multi-platform with the introduction of a strategic partnership with Shopify. Recognising that the technology requirements vary widely among merchants, Visualsoft is growing its professional web development services to now support merchants on Shopify. Whilst introducing Shopify, Visualsoft will continue to offer growth-focused digital marketing, creative and strategy services to merchants on both platforms.

Captify has launched Search-a-Like audiences, a new tool that helps brands maximise their first-party data. Previously only offered to select users in beta as Audience Amplifier, this capability is now widely available for all clients. This new tool combines a brand’s first-party audience data with Captify’s onsite search data network.

Nano Interactive has released the findings from its Gen Z panel survey, which sheds light on Gen Z’s priorities and concerns, with self-discovery, wellbeing and lifestyle core to their day-to-day despite financial constraints. Of the 1,004 respondents, 57% stated that the cost-of-living crisis has had an impact on their finances, with 27% saying it severely affects their quality of life. According to 63% of panelists, this is due to the increased cost of everyday items and services such as travel and groceries, while 43% also cite growing living expenses including utility bills as a concern.