Interviews, insight & analysis on digital media & marketing

What responsibilities and opportunities do brands have in tackling the biggest threat the world faces?

“Businesses have the reach and the ability to drive impact”, said Russ Wilson, Partner at Hall & Partners, in his talk at the 99//Club Digital Festival on why businesses and brands should use their voices to impact the sustainability crisis for the better.

“If we view all our briefs through the sustainability lens that will make us and our clients more resilient to any changes that the future has in store”, advised Russ. “There is no inherent right to exist as a business or a brand. If you can’t sustain what you do then you don’t exist”.

NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.

The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.