Cedara has announced the launch of its out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency. Cedara says that this product is the first to measure traditional and digital OOH using the recently released standards by the Global Alliance for Responsible Media (GARM) and Ad Net Zero, providing media owners, vendors, brands, and agencies with an unparalleled tool to seamlessly measure product-level emissions.
“We are thrilled to offer the new out-of-home measurement product on our platform, setting a new benchmark in the advertising and media industries for emissions transparency and sustainability,” said David Shaw, co-founder and CEO of Cedara. “Our innovative solution empowers media owners, vendors, and agencies to accurately measure their OOH emissions using industry-standard methodologies. It provides full visibility across the entire OOH supply chain, offering invaluable insights that drive sustainable decision-making.”
“billups is proud to be a launch partner for Cedara’s out-of-home measurement solution, which has allowed us to bring sustainability to the forefront for our client’s OOH campaigns across both traditional and digital channels,” said David Krupp, Global CEO of billups. “Aligning with the newly released GARM framework will help further increase environmental impact transparency and accountability in the OOH ecosystem.”
