The UK’s digital ad market attracted £13.8 billion of spend in the first six months of 2023, according to IAB UK and PwC’s half-year Digital Adspend update…
New analysis from Creative X has revealed that some of the world’s largest brands are significantly undermining their ad spend budgets, thereby impacting performance, by developing below par creative for online ads.
Is CTV really the right platform to reach consumers, or simply an unprofitable ego play? Maor Sadra, CEO at INCRMNTAL explores the issue..
According to the numbers presented by SafebettingSites.com, companies will spend 19% more money per internet user on mobile social media in 2022…
A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of the global ad economy. These findings are published by the international marketing intelligence service as part of its WARC Media suite…
UK digital ad spend grew by the biggest margin in 15 years, with expenditure increasing by 41% year-on-year to £23.5 billion in 2021.
In 2022, digital advertising will exceed 60% of global ad spend for the first time, reaching 61.5%, before growing to a 65.1% share by 2024, according to Zenith.
UK ad spend is on course to recover the entirety of its 2020 pandemic-fuelled decline, according to AA/WARC
The Zenith adspend forecast was released this morning and the outlook is positive.
The latest Spotlight US report reveals that the pandemic has accelerated changes in media consumption, which in turn has altered media allocation as consumers flock to streaming channels, but there are other major events that are shaking up the market as well.
Telecoms advertising will grow at an average rate of 4.5% a year to 2023, following an 8.7% decline in 2020, according to Zenith.
With more consumers forced to
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