Advertising technology platform VeraViews, built to deliver auditable invalid traffic (IVT) prevention, has welcomed Hoopla Digital as a demand partner….
New Digital Age meets Ian Moss, an advisor to the UK Stop Ad Fraud Coalition, to find out more about the motivations behind this new organisation…
For independent ad tech to continue its booming growth over the next five years, it is essential that there is plenty of disruption, writes Tom Jenen of Brand Metrics…
Does independent ad tech have a $500 billion valuation within its grasp? And if so, how can it get there? Brand Metric’s Chief Revenue Officer explores the issue exclusively for New Digital Age…
Optable, a SaaS data collaboration platform and clean room solution for the advertising ecosystem has announced its support of netID, the largest Single Sign-On (SSO) provider in Germany, as a matchable identifier…
Multinational software company SAP has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity, to significantly boost brand awareness…
Following its rapid growth across the Nordics and throughout Europe, ad tech company Adnami has secured series A growth funding from QNTM Group…
Justin Taylor, UK MD, Teads discusses why Cannes is the best place for tech companies like Teads to connect with global clients, why attention was such a key focus at Cannes Lions this year, and the creative potential of Teads Studio…
IP protection and cyber safety company White Bullet has unveiled a partnership with US media agency Horizon Media. The partnership will bring together the anti-piracy specialist’s expertise and the media agency’s data in order to block the flow of ads to pirate publishers…
With NDA’s Summer ‘Trinity Lunch’ fast approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet Ross McMillan, VP Commercial Solutions EMEA for Lotame…
It is no longer enough to be a brand without a purpose, existing solely for the reason of selling products to consumers…
With the first-ever NDA Heroes Awards just weeks away, we caught up with senior players from the businesses sponsoring the new event. Here, we meet Joe Merriweather, Head of Brand Sales at Fifty…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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