Impact Media has announced its launch today and sees the return of industry veteran Wayne Blodwell to the sector
This year will see continued progress in terms of supply path optimisation, and reduction in partners to drive simpler / cleaner paths between demand and supply. But it also prompts the question – do misaligned objectives hold the industry back from our lofty goals?
Future, a global leader in specialist media, has expanded its proprietary campaign measurement capabilities with the Effectiveness Suite, an innovative set of tailored solutions that aim to prove the value of advertising and branded content…
Lingerie and swimwear brand Pour Moi has partnered with Wunderkind, the performance marketing solution that scales one-to-one messages for retailers, to boost first-party data capture and optimise its owned channel engagement capabilities…
New Digital Age meets Dmitry Sverdlik, CEO and founder of Xenoss, to discuss cost-efficient approaches to building AdTech solutions in the current recessionary climate…
When developing their AdTech suite, most companies don’t have a clear process, writes Andreas Arentoft of Precis Digital…
The Refuge on Manchester’s Oxford Street played host to the first-ever Salford Sessions event on 16 March 2023, where Adform, Nano Interactive and Sharethrough pitched their solutions to a panel of experts…
Ad tech company Adnami has appointed Ryan Burnett as UK Sales Director and Bjørn Laffrenz Bukholt as Head of Programmatic & Ad Ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats….
Research from JCDecaux UK has revealed that, on average, 58% of marketers that plan and/or buy prDOOH are part of hybrid teams that are also responsible for display (66%), connected TV (61%), in-app (60%), programmatic audio (53%), and video (50%)…
Advertising technology platform VeraViews, built to deliver auditable invalid traffic (IVT) prevention, has welcomed Hoopla Digital as a demand partner….
New Digital Age meets Ian Moss, an advisor to the UK Stop Ad Fraud Coalition, to find out more about the motivations behind this new organisation…
For independent ad tech to continue its booming growth over the next five years, it is essential that there is plenty of disruption, writes Tom Jenen of Brand Metrics…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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