Adverty has partnered with Azerion’s premium advertising platform, Improve Digital, to increase the programmatic reach for brands and advertisers.
Brand safety remains a burning issue for digital advertisers – and rightly so. It can be difficult to find fully brand-safe opportunities to reach audiences, at scale, and this challenge has become even more acute in today’s context, with an ongoing global pandemic and associated anxiety.
Tobias Knutsson, CEO at Adverty, outlines why a combination of both brand and performance advertising in-game is uniquely powerful.
Adverty, an in-game platform for
Gaming is one of the few industries to have benefitted from the pandemic and associated lockdowns.
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