The Trade Desk’s Kokai distributes deep learning algorithms across the digital media buying process.
UK creative agency VCCP has launched an AI creative agency called faith…
This article explores the effects of AI in marketing automation, the pitfalls of marketers’ assumptions, and how it can improve omnichannel campaigns without taking control away from marketers
AI can’t perform all elements of a marketer’s role, writes Lottie Namakando of iCrossing…
In my agency days, the battle with average was grounded in the belief that the comfortable, familiar and bland doesn’t move people, excite them, or inspire them to imagine something different and therefore fails to inspire the change you want to see.
So now we have an incredible technology that does average better than anyone or anything. The sum total of everything that has been said up until this moment. The ultimate soup of assimilation
‘The Golden Age of AI is here’ event – co-hosted by New Digital Age and Scibids – welcomed agencies, brands, and tech partners to talk all things AI and digital marketing.
Marketing industry leaders have warned MPs of the risks posed by AI and ChatGPT…
We can use AI as a mirror to identify, interrogate and address existing social bias and discriminatory patterns and ask more significant questions about what we want next for the world we live in. Whether we do that and how ‘responsible’ we are about that task remains to be seen
A Sitecore survey found that 72% of marketers are prioritising AI spend, but tech stacks and internal skills make it challenging.
Microsoft is committed to
empowering everyone to thrive in this new era of search, writes Kya Sainsbury-Carter, Corporate Vice President of Microsoft Advertising…
A global Twilio survey of 500 business leaders, and 3,001 consumers, found that 92% of businesses are now using AI-driven personalisation to drive business growth.
The latest evolution of AI is creating significant disruption to the way brands and their content are found online, writes Adrien Menard, CEO and Co-Founder, Botify…
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