Vodafone revives ‘Elf and Seek’ AR game for Christmas 2023
Vodafone has released its latest campaign to spread festive joy by relaunching ‘Elf and Seek’ – a free-to-play Augmented Reality (AR) game…
Vodafone has released its latest campaign to spread festive joy by relaunching ‘Elf and Seek’ – a free-to-play Augmented Reality (AR) game…
Darabase has launched its global property inventory platform for AR advertising campaigns, enabling property owners to register their Property’s Digital Rights (PDRs) and receive an additional income stream from AR advertising in the real world…
Growing ChatGPT and Metaverse adoption are driving up greater demand for virtually-driven and AI-powered product information in UK shoppers’ buying journeys, Akeneo has revealed…
Despite the latest innovation leaps in the metaverse and generative AI, new research by content management system (CMS) provider Storyblok reveals a mere 8% of UK businesses have plans to deliver content via AR/VR in the future…
Research from Snap has revealed that, despite the growing expectations of consumers around the potential of augmented reality, a major gulf exists when it comes to brands’ perception of how consumers want to use it…
Visual communication is key for Gen Z, with 92% in the UK survey stating that they use some form of visual communication when messaging friends, according to new research from Snap.
A new neuroscience study by Snapchat and strategic market research consultancy Alter Agents has found that AR offers significantly more immersion and engagement than traditional advertising.
By Christophe Castagnera, head of
If 2020 was the year
By Garry Williams, Business Director,
Consumers will be more open
Consumers will be more open
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough