The Premier League Trophy Hunt is a location-based mobile game giving fans the chance to win prizes as part of the Premier League Summer Series.
The ‘Lacoste Superheroes’ campaign will feature a photobooth, where participants will be spotlighted in real-time on big screens located around Westfield London.
Research from Snap has revealed that, despite the growing expectations of consumers around the potential of augmented reality, a major gulf exists when it comes to brands’ perception of how consumers want to use it…
Claire Valoti, Vice President EMEA at Snap, discusses the role that technologies, such as augmented reality, will have in the future of retail.
Try On for Home Decor enables users to virtually place items around their homes using the Pinterest Lens camera.
Augmented Reality (AR) platform Snapchat has announced the roll-out of Catalog-powered Shopping Lenses, a major upgrade to AR shopping in its latest bid to make AR shopping simpler and more engaging for consumers, and easier to build, scale, and optimize for brands.
The AR mini-game, designed by Poplar Studio and powered by 8th Wall, asks users to collect gifts that are falling from the ceiling.
JD Sports, Nike, and TikTok are giving consumers the chance to virtually ‘try-on’ the new Nike Air VaporMax trainers.
Lockdown measures and mandatory school
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