GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies to secure tangible results for Domino’s UK & Ireland…
GumGum has announced that its contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP)…
What is the role of creativity in contextual advertising? And how are advancements in machine learning and AI driving the contextual agenda forward?
These were the topics up for debate in the second half of a roundtable table discussion hosted recently by New Digital Age (NDA) in association with Smartframe Technologies…
Does contextual advertising require new methods of measurement and attribution? New Digital Age, in association with Smartframe Technologies, recently hosted a roundtable discussion of these issues and more…
Patrick Collister, NDA’s monthly creative columnist talks YouTube, Rachmaninov and why arrogance can bring down the biggest of brands…
Signal loss is making people-based ad targeting more challenging, according to a new study from Nano Interactive…
With NDA’s latest Trinity Lunch fast approaching, we asked the event’s sponsors to ask why they have agreed to get involved, and what their thoughts are on the current state of the industry. Here, NDA speaks to Paul Barnard – Country Lead, Nielsen Marketing Cloud…
GumGum, a contextual-first, global digital advertising platform, has broken the $1 billion dollar ad spend milestone…
What exactly is ‘contextual’ advertising in 2022 and what capabilities does it bring to the party? NDA meets Peter Wallace of GumGum to find out…
There has been a lot of talk about contextual advertising, and how advances have made it a truly viable solution. So, what role does contextual have to play in the future of digital advertising?
With the significantly delayed deprecation officially on its way in 2024 (we hope), is the industry actually heading in the right direction and placing privacy at the forefront of everything it does?
GumGum, a contextual-first global digital advertising platform, has announced a partnership with JW Player (JWP), a leading video platform for broadcasters, publishers, and video-driven businesses, to leverage Verity™ when placing contextually relevant and brand-safe video ads.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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