In the latest Meet the Revolutionaries interview (in association with LiveRamp) Indranil Datta, Head of Data and Technology Solutions at Annalect (the data agency of Omnicom Media Group) explains why data collaboration and hyper-personalisation are important to the future of marketing…
In the latest ‘Meet the Revolutionaries’ interview, Chris Ashton-Green, CEO and Founder of Regit.cars, explains how he used data to create a new automotive advertising product in collaboration with Sky Media…
New Digital Age (NDA) in association with LiveRamp is spotlighting the men and women championing a data-led revolution in the marketing industry. ‘Meet the Revolutionaries’ focuses on the efforts of the industry executives helping to push digital marketing into a new era of data collaboration.
Here, Peter Grant, Head of Media Effectiveness at Boots, reveals why he’s become “an activist for the liberation of data”…
In association with LiveRamp, New Digital Age recently invited a panel of industry experts to discuss the challenges of innovation in the modern business world and, in particular, the role that data collaboration is set to play for marketers over the next few years…
In the latest ‘Meet the Revolutionaries’ interview, Will Gough, AV Product Lead at Dentsu shares his thoughts on how the use of data is reshaping the advertising marketplace across TV and video…
A new report from LiveRamp and New Digital Age – Navigating the Data Collaboration Revolution – presents the results of a recent survey on the subject of Data Collaboration and gathers expert insights and commentary from brand marketers such as Richard Bettinson, Senior Director of Media insight, Strategy and Planning at Hilton; Sarah Robertson, Director of Product at Experian; Clementina Piazza, Business Development Lead, Pinterest, and more…
Data collaboration is becoming a critical tool for decision driven marketing, enabling accurate cross-channel measurement and optimisation, and delivering valuable incremental growth. However, the reality is that many organisations find data collaboration a complex area to navigate.
Now, a new report from LiveRamp and New Digital Age – Navigating the Data Collaboration Revolution – presents the results of a recent survey on the subject of Data Collaboration, plus real-world insights from industry experts including Tim Abraham, Senior Director of Data Partnerships, The Trade Desk; Irin Rahman, Chief Data and Technology Officer, Wavemaker UK; and Sarah Robertson, Director of Product at Experian…
New research from LiveRamp and New Digital Age – Navigating the Data Collaboration Revolution – features up-to-date marketplace insights, plus expert commentary for media industry experts, including Bedir Adeymir, Director of Data, News UK; Karen Eccles, Chief Commercial Officer, The Telegraph; and Dan Cohen, Director of Product and Innovation at Sky Media….
NDA, in association with LiveRamp, has recently published new research ‘Navigating The Data Collaboration Revolution’ exploring the current marketplace around data collaborations. The report also features additional insights from leading industry experts. You can download the report for free here…
To celebrate the success of the year-long ‘Meet the Revolutionaries’ series of interviews, NDA and LiveRamp recently hosted a special lunch event, where six of the industry leaders featured in the series gathered to discuss the latest developments in the world of data collaboration.
Read a recap of that discussion and download LiveRamp’s latest report on data collaboration for free here…
Hugh Stevens, UK MD at LiveRamp, explores the challenges brands must tackle to get the most out of data collaboration.
New Digital Age (NDA) in association with LiveRamp, meets Sam Wilkinson, Group Head of Media Solutions at The Hut Group (THG)…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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