Data collaboration is becoming a critical tool for decision driven marketing, enabling accurate cross-channel measurement and optimisation, and delivering valuable incremental growth. However, the reality is that many organisations find data collaboration a complex area to navigate.
Now, a new report from LiveRamp and New Digital Age – Navigating the Data Collaboration Revolution – presents the results of a recent survey on the subject of Data Collaboration, plus real-world insights from industry experts including Tim Abraham, Senior Director of Data Partnerships, The Trade Desk; Irin Rahman, Chief Data and Technology Officer, Wavemaker UK; and Sarah Robertson, Director of Product at Experian.
Robertson commented: “Marketers are being asked to handle transactional data, demographics, overlaid with qualitative research, contextual data, social data and so on, to help plan and understand the impacts of their campaigns. Collaboration is the only way to stitch all these pieces together at the right moment.”
