Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company…
Out-of-home is at the media apex when it comes to captivating audiences through the fusion of data and creativity, writes Akama Davies of Xaxis…
The #AllGirlsRoar campaign highlights the fact that a large number of women around the world still aren’t allowed to play or watch football.
Chris Childs, Managing Director UK at Hawk Platform, shares the key themes emerging from the industry around programmatic DOOH.
Australian adtech company Veridooh has launched in the UK as part of its plans to take its independent out-of-home (OOH) verification solution to new markets around the world…
Diederick Ubels, Co-founder and CEO of Sage+Archer, explores where the out-of-home industry is missing out in terms of automation.
Phil Duffield, UK VP at The Trade Desk, shares the marketing trends we can expect to see around identity, retail data, and digital out-of-home in 2022.
89% of UK executives plan to integrate programmatic OOH more closely into multi-channel campaigns, according VIOOH report.
Lauren Baines, International Creative Partnerships Director, JCDecaux talks creativity and innovation and takes a look at how digitisation in OOH has affected them.
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