Sustainable Digital Out-of-Home and electric vehicle (EV) charging network JOLT has launched in the UK, in the North London Borough of Barnet.
Over the next 3 years, JOLT plans to install thousands of digital outdoor screens integrated on its EV charger network across the UK, allowing brands to advertise on an authentically sustainable, digital Out-of-Home (DOOH) network that directly reduces carbon emissions in local communities using 100% sustainable energy.
JOLT also announced that its category-exclusive advertising launch partners will be Audi, Aviva and EDF.
Gino Cettina, UK Sales Director, JOLT, said: “We’re here to provide meaningful impact on the industry by changing how Digital Out-of-Home campaigns are done, to make it more purpose-driven, make the positive impact on communities measurable and more connected to real national climate goals that brands can help achieve.”
“I am excited to be at a business that is providing innovative advertising solutions that some of the most progressive and ESG-integrated brands in the UK are adopting. By choosing an advertising platform that helps foster e-mobility, brands have an opportunity to play their part in helping reduce transport-led emissions and addressing the climate emergency.”
JOLT has a track record of partnering with brands to support and incentivise clean transport options in Australia, New Zealand, North America and now, the UK.
JOLT offers a unique, sustainable business model which empowers brands to drive direct positive change through its Digital Out-of-Home advertising network. By partnering with JOLT, brands can connect with high-quality and engaged audiences during unique transiting and charging moments in urban locations while helping to reduce emissions.
Each JOLT charging station features double-sided D6 screens, turning central roadside spaces into interactive opportunities for brands to connect with highly engaged environmentally conscious and desirable audiences. The first charging stations in Barnet will be followed by a national rollout across the UK.
With the launch of JOLT’s network, for the first time in the UK, EV drivers will have access to 7 kWh, or around £840 annually, of free, fast and clean roadside EV charging per day, with as little as 15 minutes charge time and without the need for home charging facilities.
Tony Moore, Head of Marketing, Audi UK, said: “Epitomising impeccable design, supreme comfort, and an array of cutting-edge technologies and innovations, our Audi e-tron range establishes our leadership in the UK’s electric vehicle revolution.
“We are excited by our advertising launch partnership with JOLT, who will play an important role in delivering enhanced charging infrastructure accessibility and daily free charging for our electric vehicle owners.”
Nicola Collins, Senior Brand Marketing Manager, EDF, said: “We are proud to partner with JOLT for the launch of JOLT’s new UK-wide charging and advertising network, as the eco-sustainable car charging technology aligns so closely with our vision of reducing carbon emissions and growing EV demand across the UK. Our mutual commitment to sustainability and helping the country achieve net zero makes this collaboration a natural fit.
Through the partnership with JOLT, we aim to lead the industry with innovation and set new standards for advertising by leveraging JOLT’s sustainable Out-of-Home network, making EV charging more accessible and driving awareness of EDF’s EV offerings. We look forward to supporting JOLT.”
By directly addressing barriers to EV ownership, such as high costs, availability of public and home charging infrastructure, JOLT aims to help accelerate e-mobility in the UK in a way that is equitable and sustainable.