While CTV consumption and quality verification has grown by 252% in the UK year-over-year, bot fraud was up 69% in 2022, according to DoubleVerify research.
The measurement solutions of DoubleVerify (“DV”) (NYSE: DV) are now available to all Netflix advertisers…
New Digital Age (NDA) recently spoke to Nick Reid, DoubleVerify’s SVP and Managing Director EMEA, about the latest trends in the digital advertising and media buying industry and the increasing importance of verification to marketers…
Ad tech firm OpenX and media measurement platform DoubleVerify have both entered into partnerships with Scope3, which aims to help tech companies to lower their carbon footprint.
DoubleVerify has uncovered an advertising fraud scheme that has been attempting to steal over $8 million in ad spend each month.
Nick Reid, SVP and Managing Director EMEA at DoubleVerify, explores the options available to brands in the post-cookie world.
Nick Reid, SVP and Managing Director EMEA at DoubleVerify, explores three trends that brands should be aware of when delivering campaigns this year.
DoubleVerify will use the acquisition to expand its value to advertisers in social video and connected TV.
TikTok has teamed up with digital media measurement company DoubleVerify to measure ad viewability, fraud, and in-geo impressions.
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