Digital media measurement company DoubleVerify (DV) has launched AI-powered pre-bid tools to give advertisers more control when launching campaigns on Google’s Search Partner Network (SPN) inventory.
Google’s SPN enables brands to scale their advertising across non-Google third-party websites. The introduction of DV’s controls are aimed at bringing brand safety and suitability protections to SPN inventory, giving advertisers the ability to make informed decisions to avoid content that doesn’t align with their brand preferences.
With the release of the pre-bid controls, DV is aiming to help advertisers to maximise media performance and improve operational efficiency.
“As advertisers seek greater performance and transparency across every digital channel, our mission is to provide scalable solutions that uphold brand reputation and improve performance,” said Steven Woolway, EVP, Business Development at DoubleVerify. “With this launch, DV is extending our industry-leading protections to an important piece of Google’s ecosystem—empowering advertisers to make smarter, safer, and more efficient media investments.”
*DoubleVerify is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
