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Patrick Collister: Bantering brands
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
Justin Pearse
31 October 2022
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
This series aims to myth-bust misconceptions about the digital industry by showcasing the journey and talent of some of our fantastic women in digital.
The UK advertising market will grow by 9.2% this year, reaching £34.9 billion, according to the latest Advertising Association/WARC Expenditure Report.
Specsavers has appointed data science consultancy Ekimetrics to help it transform its approach to MMO (Marketing Mix Optimisation)…
Research from Snap has revealed that, despite the growing expectations of consumers around the potential of augmented reality, a major gulf exists when it comes to brands’ perception of how consumers want to use it…Â
For independent ad tech to continue its booming growth over the next five years, it is essential that there is plenty of disruption, writes Tom Jenen of Brand Metrics…
NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Richard Bettinson, Senior Director, Media & Insight at Hilton.
Wendi Dunlap is SVP, Outcome Based Planning at Kinesso, with a career in digital spanning almost two decades. She was nominated by Dr. Femi Olu-Lafe as her digital hero. Now she passes on the honour by choosing her own digital hero.
With this rise of CTV, we’re witnessing the elevation of the big screen to be a primary screen serving as the center of the connected living room, writes Serge Matta, Head of Commercial at LG Ads Solutions…
Disruptive mobile marketing platform Bubbl has launched a new self-serve product, Bubbl Lite, designed with the small business community in mind…
At a time when consumers are cautious with their spending, building a positive experience for brand interactions is paramount p and part of this is tackling delivery disruption head-on.
Consumer intelligence platform Talkwalker has released its annual Social Media Trends 2023 Report: From insights to action: how to disrupt a disruptive consumer…