The automotive industry is braking to a halt. Younger consumers are not buying cars at the same rate as their parents. Car ownership isn’t high on their priority list, they tend to get their driver’s licence a lot later and they have less disposable income to invest.
Xaxis, in partnership with SAYITNOW and Wavemaker, took home the ‘Best use of Digital Audio Technology’ and the Grand Prix at last night’s Wires Awards Global 2022…
Improving and investing in customer experience (CX) will be the main priority for over a third (40%) of all UK marketing decision makers in 2023, according to research from digital agency iCrossing…
90% of consumers in the UK and US have said they will be cautious about shopping with a retailer that charges for returns this festive season, according to research from FarEye.
A group of senior industry execs and agency leaders recently descended on The Union Club in London’s Soho for the Soho Sessions, New Digital Age’s Dragons’ Den-style pitch event.
The current models employed by the ecommerce industry have been reliant on a captive audience willing to be enticed by advertisement into impulse purchases and on the pervasive use and collection of customer data.
We’ve proved we can change. So why has it taken so long to see any measurable change when it comes to progressive issues in our industry?
Influencer managers are at the core of successful Influencer Marketing (IM) campaigns. From finding the right influencers to bringing successful campaigns to life.
How can agencies best position themselves in uncertain economic times? What sort of support are brands demanding of their agency partners right now? New Digital Age recently posed these questions and others to a virtual panel of ad industry experts…
A new survey from digital marketing consultants ConsultMyApp (CMA) shows that nearly half (44%) of CMOs are anticipating a negative impact from the pending recession as they look to streamline their marketing strategy next year…
Disconnected data causes multiple disruptions for teams, writes Neil Davidson, Regional Vice President, EMEA and APAC, at Deltek…
Cost-conscious consumers are switching to discount brands and second-hand marketplaces which saw double digit spending growth in the first half of 2022, a report from advertising platform Cardlytics has found…