Digital twins can and are creating value across purposes, contexts, and industries, from buildings management, to transport, to supermarkets, to banking. In 2018 the UK government set up the Centre for Digital Built Britain (CDBB) at the University of Cambridge as a focal point to develop a National Digital Twin.
The Advertising Standards Authority is looking to make four new Member appointments to its Council…
NDA Editor Justin Pearse and Publisher Andy Oakes take their weekly-ish ramble through another week in digital media and marketing.
Storyblok, a leading headless CMS for enterprise companies, is planning major expansion in the Asia Pacific region, with new hubs in Hong Kong, Singapore and Australia…
According to Consumer Sentiment Index (CSI) data from Criteo (NASDAQ: CRTO) – the commerce media company – over eight-in-10 (81%) UK consumers will shop for presents online this year with 60% identifying the time saving aspect of shopping online as their main reason. ..
Enterprise software company Botify has launched a partnership with Semrush, an online visibility management SaaS platform, to provide customers with streamlined access to competitive insights. The new integration, which brings complementary search data into Botify, allows customers to better understand the value of ranking on a given keyword, and provides increased visibility to competitors’ organic performance…
James Barlow, Regional Director UK&I at Akeneo, explains why product information must be optimised on each channel and every touchpoint…
In many ways, gaming today is a modern marketing conundrum. It’s a shared online experience with millions of mostly young men playing against each other, or watching others play, whether via their Xbox or Playstation devices or streaming services like Twitch or Roblox, yet largely walled off from marketing messages, or the ability to act on them without leaving the game environment.
Shopify is expanding its global program, introduced a year ago, to enable local European Enterprise Resource Planning partners to join and build direct integrations…
For international sellers that ship products to the US, it’s important to understand the sales tax registration and remittance requirements, writes Liz Armbruester, SVP of Global Compliance at Avalara…
It’s critical for grocery retailers and consumer brands to identify what they can do to be relevant and to add value in times of a UK-wide cost of living crisis, write Emma Thompson at Golley Slater and Holly Clarkson at Relative Insight…
Heather Lloyd, Head of Product Marketing at Nano Interactive, explores the benefits of focusing on cookieless attention metrics and campaign measurement.