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Headless CMS Storyblok expands to APAC

Storyblok, a leading headless CMS for enterprise companies, is planning major expansion in the Asia Pacific region, with new hubs in Hong Kong, Singapore and Australia. 

Brands across APAC such as Pizza Hut Australia, FC Sydney, Liberty Finance Australia, Vicinity Centres, Treasury Wine Estates, Crimson Education, Octopus Deploy, and Akasa Air already use Storyblok as the content engine for their digital experiences.

Storyblok is now one of Europe’s largest fully remote startups with more than 217 team members across 44 countries. 

In recognition of the massive growth potential throughout APAC, Storyblok hired Marcus Paterson as its APAC Sales Manager. Marcus has held leadership roles at National Australia Bank, Fuji Xerox, and Leidos Australia. He’s now based in Thailand to support customers across the region and is actively growing a sales team and related support roles.

Marcus Paterson, APAC Sales Manager at Storyblok, commented: “After working throughout APAC for over 20 years, I’ve come to understand the unique challenges that companies face in this part of the world. Agile and secure content management continues to be something that all sorts of businesses struggle with. With Storyblok, your marketing and content teams have a future-proof CMS that enhances content experiences at any scale.”

To understand more about content management in APAC, Storyblok surveyed 301 professionals who use a CMS in Australia and Singapore.

The survey revealed that only 13% of APAC companies are happy with their monolithic CMSs and that 46% are considering moving to a headless CMS. The CMS features that were classed as most important were Security, Website speed and Ease of use for content creators.

Other findings included that 67% of respondents use two or more CMSs, 68% deliver content in more than one language, and 12% are using their CMS to deliver content in virtual reality.ted reality

“Based on our great success so far in APAC, we knew now was the right time to invest more heavily in the region,” said Sascha Ploebst, VP of Sales at Storyblok. “The data shows us that local companies are ready to move to headless CMS solutions to improve their digital storytelling.”

“Our expansion into APAC is an important milestone in the global growth of Storyblok,” said Dominik Angerer, Co-Founder and CEO of Storyblok. “Audiences all over the world demand better content experiences that traditional CMS platforms were never built for. Storyblok already offers a cloud-native CMS to manage all content in one place with data centers in the US, Europe, and a dedicated instance in China. I’m also proud to announce that we are planning to offer a locally hosted option in Australia soon for organizations that need this.”

Download the full report here.


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