NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of our leading companies. Next up is Oli Richards, CMO at The Beyond Collective.
Programmatic Digital Out of Home (pDOOH) advertising has earned its place in the mainstream media mix, writes Dom Kozak of JCDecaux UK…
I can still remember my excitement back in 2005 when Ray Kurzweil published his book The Singularity Is Near. I spent weeks pouring through it, having my mind blown by each of the seven chapters in the 652 pages of the original hardback edition. To this day, I don’t think there’s been another book I’ve read that has quite left the same imprint on me in my professional career. Maybe The Cluetrain Manifesto (2009) and Valve’s Handbook for New Employees (2012) run it close, but let’s not go down those rabbit holes!
It sounds pretty stupid to state that UK cities outside London are important to the digital media and marketing industry.
However, for the last twenty years I’ve been in this industry, it has always been dominated by the London bubble.
Integrated communications agency MullenLowe UK, has partnered with Co-op to launch its Christmas Brand Campaign, which aims to showcase the power of giving back during the festive season, in an effort to support local community causes this Christmas…
With the rise of social media and influencer culture, there has been a shift in the way consumers make buying decisions. People used to turn to search engines such as Google to search for products they were interested in purchasing and make a decision based on reviews, articles and brand websites. But now, consumers are increasingly discovering brands they purchase on social channels, especially younger generations.
Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”, according to a new study from Bango Audiences…
Marco’s background in adtech pans over 20 years He has led technology teams at WPP GroupM and Microsoft, before moving to Google to lead Sales Teams both in New York and London. As CCO of Condé Nast he transformed the business into a digital-first company, delivering profitable growth for the first time in 12 years. He joins as Takumi’s Global CEO at a pivotal time for the Influencer Marketing sector.
Meena Miles is Director of Global Ad Ops at The Independent. She is responsible for the delivery of all digital media campaigns (video and display) for The Independent, Indy100 and Evening Standard, programmatic revenue and optimisation of all programmatic partners.
George is Head of Commercial Marketing at Bauer Media UK and a presenter on national radio station Fun Kids. Previously at UK radio’s industry body Radiocentre, George managed the award winning cross-industry initiative the Mental Health Minute.
A survey of some of the most infliuenital figures in digital advertising found 87% of respondents plan to increase their investment in CTV advertising over the next year, with 13% planning to invest roughly the same amount as this year.
New Digital Age (NDA) in association with LiveRamp, meets Sam Wilkinson, Group Head of Media Solutions at The Hut Group (THG)…