New Digital Age (NDA) in association with LiveRamp, meets Sam Wilkinson, Group Head of Media Solutions at The Hut Group (THG)…
WEMASS, a leading digital advertising marketplace in Spain, is successfully reaching 100% of targeted audiences using the power and technology of Permutive’s Audience Platform…
Gen Z and millennials have a significant impact on global consumer sales. These groups possess strong purchasing power. Our own research shows that more than two in five (41%) of Gen Z and millennials are now making impulse purchases at least once every 2-3 weeks, which presents a significant opportunity for retail brands. So how can brands best engage with these consumers? The key is to understand changing consumer spending habits and what’s driving their purchases.
Omnicom Media Group (OMG) the media services division of Omnicom Group Inc. (NYSE: OMC) has announced a strategic partnership with last-mile logistics app Glovo…
Artificial intelligence (AI) has revolutionised the world of marketing, and now, generative AI promises to disrupt it further. While conversations around generative AI naturally veer towards productivity, another huge benefit tends to be overlooked: creativity. The best marketing campaigns combine data insights and creativity, and that’s where one of the many generative AI opportunities is for marketers.
Rocky economies, troubling inflation, a whirlwind of troubling geopolitical headlines? People are still going to spend, writes Piero Pavone of Preciso…
By Gemma Carver, Chief Commerce
NDA Editor Justin Pearse and Publisher Andy Oakes return with yet another ramblng chat about a week in the digital media and marketing industry.
Earlier this year, the Strategy department at VaynerMedia underwent a change. Wanda Pogue, Chief Strategy Officer, asked each of the 130 global team members to update their title to include “Post Creative Strategist.” Wanda herself adopted the change and can be found on LinkedIn as “Chief Strategy Officer, Post Creative Strategist.”
All Rosé and yachts, or some of the most highly concentrated work you’ll do during the year? Cannes certainly does conjure up an image of adland on its holidays but it is a costly event to both run and attend, and there are cheaper ways of getting a tan and some Côtes de Provence. There is also plenty of evidence that attending Cannes delivers a serious boost in terms of potential partnerships, networking and securing future business.
NDA meets meet Clementina Piazza, Business Development Lead at Pinterest, who is responsible for managing some of the company’s core product partnerships in the area of measurement, data and ad management…
After reviewing over 40 Christmas ads from all the major advertisers in the UK, we have found no representation of the LGBTQIA+ community in any campaigns beyond 4 featuring ‘the G’.