Savvy advertisers are embracing the new privacy-focused world to connect with audiences on their terms, according to the team at Brave Ads…
In episode three of season two, Moloco’s Daisy Allen discusses her burgeoning career, how she approaches challenges, and how her psychological background helps her within the world of digital marketing.
Savvy consumers are becoming “unreachable” through traditional advertising channels, say the team at Brave Ads…
Zoë Haywood is Head of Client Services at Bountiful Cow, the independent media agency Prior to Bountiful Cow, Zoë worked as a client business.
Brave Ads explores the best strategies for brands in the cookieless future…
The latest change in the landscape has been the rise of – and sudden focus on – artificial intelligence. This is as true in the world of search as it is in any other area. Whilst not new to the paid search buyers who have been experimenting with solutions like value-based bidding for some time, for the everyday consumer it is. The introduction of Google’s Bard and Microsoft Bing’s AI Chat tools will totally disrupt both the search experience we’ve all learned to embed in our day to day and advertisers’ approach how they operate in those spaces.
Vodafone has released its latest campaign to spread festive joy by relaunching ‘Elf and Seek’ – a free-to-play Augmented Reality (AR) game…
To survive the shift to a ‘cookieless’ world, advertisers will need better, more nuanced advertising strategies, according to the team at privacy-focused browser Brave…
Robbert van der Pluijm is Head of Marketing, Permutive. In the latest in our Marketing the Marketers series, focusing on the people behind some of our industry’s most exciting companies, we find out how Rob is helping Permutive be so successful.
Ad Signal, a specialist provider of video content management solutions, will be technically supporting Clearcast to deliver a multi-year contract for Barb to boost the efficiency of advertising reporting across the UK broadcast network…
Does Elon Musk really have a masterplan for X?
Immersive audio experiences can help to inspire travel consumers, argues Faye Leneghan, Creative Strategy Lead, AMA…