With budgets increasing, profitability KPIs left unaligned, and consumers flocking to social media for purchasing, new research from ROI Hunter has sparked concern in how retail marketers place their social ad spend…
he recent announcement from the Information Commissioner’s Office (ICO) and the Competition and Markets Authority (CMA)
Nielsen, a global leader in audience measurement, data, and analytics, has released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape…
In today’s digital age, it’s increasingly evident that relying solely on a single online platform can restrict the potential reach of a brand or creator. A multi-platform approach not only ensures your content reaches a wider audience but also paves the way for meaningful engagement and sustainable growth.
As a Black queer person working in the digital industry, I know one of the biggest challenges faced is being involved in digital campaigns that don’t represent who we are, from creative execution to the media platforms being utilised. When we are asked to work on campaigns that don’t authentically represent the LGBTQIA+ community, it can create a conflict of values and a sense of disconnect from our own work.
To celebrate its launch, on the 21st of September New Digital Age will host the Media Pride lunch, bringing together the LBGTQIA+ community and allies in person, featuring some of the community’s leading lights.
New research from Amazon Ads reports that almost three in five (59%) UK consumers are streaming TV for more than one hour each day, rising to more than nine in 10 consumers (93%) aged 18 to 34 years…
What exactly is overselling and how can retailers avoid it? Rob Shaw, SVP International Sales at Fluent Commerce explains all…
With addressability already under 50% on the open web, publishers are faced with the growing challenge serving relevant ad content, writes Tim Geenan, CEO of Rayn…
Research by global influencer agency Billion Dollar Boy has revealed a collective increase of 15.6 million social media followers across the 736 players competing in the Women’s World Cup 2023…
Sean Betts is Chief Product & Technology Officer, Omnicom Media Group UK and NDA’s new regular columnist.
Woosmap, a platform offering privacy-first geolocation APIs and SDKs, and what3words, the global location technology, have announced a strategic partnership…