Permutive has entered into a partnership with PubMatic to make first-party publisher data more accessible to advertisers and monetisable for publishers.
According to the latest ‘Future of Commerce’ report from Criteo, an overwhelming 92% of retailer CMOs report that commerce data, i.e. transactional insights such as purchases, shopping behaviour and loyalty cards, has increased in value over the past 12 months…
New Digital Age (NDA), in partnership with RTB House, assembled a panel of industry experts from across the digital advertising ecosystem to capture their latest thoughts on the ongoing transition to a cookieless future…
Kapil Sampanthan, Business Development Director – TGI at Kantar Media discusses the new data dawn and how marketers should proceed.
The adtech industry is in
These articles have been written
By Carl Carter, Marketing Strategy
By Ryan Cochrane, Chief Operating
NDA is talking to experts on how data strategies from brands and publishers are changing with the increased importance of first, and now zero, party data.
By Harpreet Bushell, Group Chief
Rob Webster is Founder of Canton
By Shane Shevlin, SVP for
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