Katelyn Necati, Enterprise Sales Director at LiveRamp, discusses the importance of democratised first-party data during the Golden Quarter and beyond.
Working with Permutive, the CairoRCS Media data platform is able to monetise 100% of its audience.
Twilio’s fourth annual State of Customer Engagement Report reveals that nine in ten (89%) companies agree that using first-party data in marketing improves customer experiences…
Permutive has entered into a partnership with PubMatic to make first-party publisher data more accessible to advertisers and monetisable for publishers.
According to the latest ‘Future of Commerce’ report from Criteo, an overwhelming 92% of retailer CMOs report that commerce data, i.e. transactional insights such as purchases, shopping behaviour and loyalty cards, has increased in value over the past 12 months…
New Digital Age (NDA), in partnership with RTB House, assembled a panel of industry experts from across the digital advertising ecosystem to capture their latest thoughts on the ongoing transition to a cookieless future…
Kapil Sampanthan, Business Development Director – TGI at Kantar Media discusses the new data dawn and how marketers should proceed.
The adtech industry is in
These articles have been written
By Carl Carter, Marketing Strategy
By Ryan Cochrane, Chief Operating
NDA is talking to experts on how data strategies from brands and publishers are changing with the increased importance of first, and now zero, party data.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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