Gaming: How to level up your marketing strategies
Peter Jacobs, Dentsu Aegis Network, and Alex Ginn, Adverty, told us how advertisers can become involved in gaming marketing at the 99//Club Digital Festival
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gaming advertising
Adam Harris, Twitch: Sweet Streams are made of these
Adam Harris, at Twitch gave us his top five tips on how brands should market to gamer’s at the 99//Club Digital Festival.
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How mobile shook off its adolescence and began to justify its potential
Like most media, mobile advertising has had to endure some difficult adolescent periods. It hasn’t been very pretty at times, and it has gone down some dead ends.
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Alex Rahaman: Getting the attention of gamers – why choice and variety matters
Alex Rahaman, CEO of NEXD, and NDA’s latest monthly columnist, is an adtech pioneer. He founded the first mobile DSP,
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