Adverty AB has unveiled a global partnership with Swedish technology company SeenThis to enable streamed video advertising to be delivered into live-gaming environments for the first time.
New research commissioned by Anzu.io has found that a majority of UK gamers are happy to have more of them in their games — but only if in-game ads blend into the gaming environment, respect the content, and keep prices down.
This weeks New Business Bulletin shares good news and business wins from BidSwitch, Acxiom, Amplience and more.
During a year in which people across the country, and globe, were faced with a series of lockdown restrictions, we saw various consumer trends and behaviours significantly accelerated.
Brand safety remains a burning issue for digital advertisers – and rightly so. It can be difficult to find fully brand-safe opportunities to reach audiences, at scale, and this challenge has become even more acute in today’s context, with an ongoing global pandemic and associated anxiety.
Brands are getting ready to
It is clear that gaming
By Jeremy Taylor, VP EMEA,
By Robel Efrem, CEO &
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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