The world of gaming offers advertisers an avenue to combine their TV ads with something more engaging, writes Jurriaan van Teunenbroek, Vice President Games and Content at Azerion…
IAB Compass, a new report created with research consultancy MTM, looks at the evolution of four fast-growing digital channels: AR/VR, CTV, gaming and shoppable advertising…
Adverty AB has unveiled a global partnership with Swedish technology company SeenThis to enable streamed video advertising to be delivered into live-gaming environments for the first time.
New research commissioned by Anzu.io has found that a majority of UK gamers are happy to have more of them in their games — but only if in-game ads blend into the gaming environment, respect the content, and keep prices down.
This weeks New Business Bulletin shares good news and business wins from BidSwitch, Acxiom, Amplience and more.
During a year in which people across the country, and globe, were faced with a series of lockdown restrictions, we saw various consumer trends and behaviours significantly accelerated.
Brand safety remains a burning issue for digital advertisers – and rightly so. It can be difficult to find fully brand-safe opportunities to reach audiences, at scale, and this challenge has become even more acute in today’s context, with an ongoing global pandemic and associated anxiety.
Brands are getting ready to
It is clear that gaming
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