
Ahead of the game: Fashion industry leads the way in video game collaborations
Fashion is an industry known for pushing boundaries, being creative and embracing the new, so its latest collaboration with the gaming industry is natural.

Fashion is an industry known for pushing boundaries, being creative and embracing the new, so its latest collaboration with the gaming industry is natural.

By Stefano Marrone, Founder &

Millions of people worldwide play video games each and every day. In fact, 50% of all mobile app users play games on their devices.

By Alex Ginn, Head of

Adam Harris, at Twitch gave us his top five tips on how brands should market to gamer’s at the 99//Club Digital Festival.

Peter Jacobs, Dentsu Aegis Network, and Alex Ginn, Adverty, told us how advertisers can become involved in gaming marketing at the 99//Club Digital Festival

Like most media, mobile advertising has had to endure some difficult adolescent periods. It hasn’t been very pretty at times, and it has gone down some dead ends.

Alex Rahaman, CEO of NEXD,