Client-agency relationships are in urgent need of an overhaul, according to research released by Havas Group, in partnership with YouGov and Prescient.
The 2021 study, which measures brand ‘meaning’ in functional, personal and collective terms, shows that 75% of brands could disappear overnight and most people wouldn’t care, or would easily find a replacement.
Each week, NDA Editor Justin
Innovation in the advertising industry might be one silver lining of the protracted coronavirus pandemic, according to leading industry figures.
We’re asking some of our
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