Interviews, insight & analysis on digital media & marketing

influencer marketing

Publishing

IMTB launches new regulatory advice service

The Influencer Marketing Trade Body (IMTB) has launched REASSURE, a regulatory advice service. Exclusive to IMTB, members can now benefit from one-to-one telephone consultations with Hashtag Ad Consulting, the leading legal and regulatory compliance consultancy.

Read More ->
Ecommerce Age

Influencer Marketing is not a new phenomenon (but it could be)

Whether it’s been 200 or 2,000 years since influencer marketing started, it seems a bit of a stretch to call it a new phenomenon. That said, many of the tools that can be used to manage the activities are still very new, and that’s probably where some of the confusion arises

Read More ->