Will influencer gifting remain as effective a tool in the modern marketer’s arsenal, asks Tatum Greig, Account Director at Billion Dollar Boy?
Influencer marketing is complex, but when it’s done correctly, can increase brand awareness and build reputation, trust and credibility, says Rachel Bell, Senior Social Media Manager at Live & Breathe…
Research by global influencer agency Billion Dollar Boy has revealed a collective increase of 15.6 million social media followers across the 736 players competing in the Women’s World Cup 2023…
Today, Overwatch 2, the popular team-based action game, shared initial results from its latest marketing campaign promoting the upcoming launch of Overwatch 2: Invasion. The campaign includes a collaboration with actor John Cena and leading gaming influencers with a global audience exceeding 200 million
Consumers’ attitudes towards Influencer marketing have changed in recent times and therefore businesses and brands need to alter their approach when it comes to utilising this particular marketing niche, to drive the most success
Partnership management platform impact.com has launched impact.com/creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel influencer marketing programmes from a single interface…
When approached correctly, Influencer Marketing can become the backbone to your brand comms and digital-creative output, writes Craig Knox, MD of Talent & Influencer Marketing, The Corner…
94% of influencers want more social media partnerships with brands, but one-third of them (32%) are not doing anything about it
There’s a real buzz about YouTube’s new revenue sharing model for creators, writes Ed East of influencer marketing agency Billion Dollar Boy…
Two-thirds of marketers (62%) believe that social commerce will be the most popular influencer marketing campaign objective within the next year, according to new research from Influencer Intelligence.
Partnership management platform impact.com, in partnership with WARC, an international marketing intelligence company, has released an in-depth research report on the rapidly evolving brand-influencer dynamic…
Twitch is attracting brands to invest in influencer marketing, writes Matt Woods of AFK Digital.
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