In the first quarter of 2024, 24.4% of the surveyed companies revised their marketing budgets upward, according to the IPA Bellwether Report.
A panel at LEAD 2024 revealed that only 12% of ad campaigns have any impact on market growth.
The Advertising Association, the IPA and ISBA will hold their annual industry summit on February 8, 2024, at the Queen Elizabeth II Centre in London.
Here’s what more leading voices from around the industry make of the IPA Bellwether Report Q3 2023.
Here’s what leading voices from around the industry make of the IPA Bellwether Report Q3 2023.
For the 10th consecutive quarter, UK marketing budgets were revised upward in the third quarter of 2023, according to the latest IPA Bellwether Report.
Agencies and digital specialists have named Blis as the best media owner to work with, according to the IPA Digital Media Owners Spring survey…
More thoughts from the industry on the seventh consecutive quarter of growth for UK marketing budgets.
UK marketing budgets grew for the seventh consecutive quarter in the face of a recession, according to the latest IPA Bellwether Report. Here’s what the industry thinks about it.
There was another quarter of total marketing budget growth in Q4 2022, despite the recession, according to the latest IPA Bellwether Report.
The 2023 IPA New Year Honours List has been named as Damian Collins, Pip Hulbert, Vicki Maguire, Patrick Mills, Nishma Robb, and Philip Thomas…
UK marketing budgets continued to grow at a strong pace in the second quarter of 2022, according to the latest IPA Bellwether Report.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
